E-commerce Strategies That Drive Revenue.

Selling your products or services online is no easy feat. Successful eCommerce requires good strategy, sound technical implementation, and the ability to craft a truly personalized and inspiring customer experience. Today, it also requires being able to reach customers wherever they happen to be, and on any device.

eCommerce is a significant growth area in the Kenya retail landscape, with many businesses looking to capitalize on opportunities to reach more buyers and compete with international sellers. Bwosi has been at the forefront of this push, delivering eCommerce websites for a range of big brands, and for a diverse selection of products and services.

Types of eCommerce services we offer.

We have experience with:

  • Standalone eCommerce platforms that manage ‘everything’
  • Mobile commerce 
  • Multiple cultures
  • Multiple payment methods (prioritized by culture)
  • New integrations with the likes of M-pesa, paypal, and Stripe

A typical eCommerce strategy/definition will include the following:

  • Purchasing model
  • Cultures and languages
  • Payment methods and gateways
  • Fulfillment methods
  • Product management - in-platform or integration with ERP
  • Promotions and offers
  • Merchandising definitions and rules
  • Cart logistics - guest checkout, one-page checkout, upsell
  • Loyalty management
  • Reviews and social integration
  • Reporting and success metrics
  • Automated marketing activities 

Selling online isn’t a black art, but it does require careful planning and consideration. An accompanying digital marketing strategy will ensure your eCommerce initiative gets the attention it deserves.


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